THNK School of Creative Leadership aims to catalyse innovative solutions to the world’s societal challenges through experiential learning programs. For its bi-annual 'Maker's Marathon' GW Agency compiles a creative 'Westerlab' team and develops visual identity's and crowdfunding video's for up to five groups of students within 24 hours. 

Holly Syrett (GW Agency), Claire Bontje (ClairObscuur) and Àlvaro de Almeida (Masters of Awkward) collaborate under the Westerlab umbrella.