As a Global Shaper tied to the World Economic Foroum, GW Agency founder Holly Syrett launched Shape Fashion within the Shapers' community. Within the initiative, Global Shapers who are committed to developing a sustainably renewed fashion industry are brought together and share projects, tools, their network and learnings. The Amsterdam team offer local pro-deo consulting and organise events to scale up the sustainable transformation of the fashion industry through the Shaper community.
The first organisation that the Amsterdam hub supported with pro-deo consultancy was LENA - The Fashion Library. Together with the team, Shape Fashion researched a suitable business model to engage high fashion brands and designers with the fashion library concept.