Pure Waste


Pure Waste is a Finnish textile producer that upcycles textile waste into 100% recycled textiles and apparel. With no raw materials, no water, no dyeing and no pesticides the company provides a high quality and a 'minimal environmental impact' textiles solution for among other things private label production and merchandise. 

GW Agency represents Pure Waste in the Benelux in collaboration with product developer and textiles and production specialist Lian Rynja (Westerlab / Apollo 11).

Please contact us to discuss our possibilities and for a tailor made proposal. 

GW Agency has developed Pure Waste products for:

  • Instock Restaurants' front-of-house staff  
  • Merchandising for DGTL Festival

Pure Waste differentiates itself from other producers due to their in-house factories and for creating the highest quality recycled textile products available. A result of almost 7 years of research and development.

The significant environmental savings make Pure Waste a preferred partner for many leading organisations in Finland and an increasing amount worldwide. Pure Waste is represented in the Benelux by GW Agency since 2017.

To illustrate water savings: Each 'Instock x Pure Waste' t-shirt saved 2.700 liters of water in comparison to a traditional t-shirt. Each 'DGTL x Pure Waste' hoodie saved 8.700 liters of water

Don't hesitate to contact either Holly Syrett (GW Agency) or Lian Rynja (Apollo 11 / Westerlab) with any inquiries: 

Pure Waste Benelux Agents

Lian Rynja +31 (0)6 24 74 93 10
Holly Syrett +31 (0)6 45 57 81 21

Office: Westerlab
Westerstraat 70hs
1015 ML Amsterdam