Fashionchick is a leading fashion website with an integrated fashion finder that facilitates finding the fashion that you want! Fashionchick has 2,5 mln monthly sessions and 9 mln page views.
Fashionchick collaborated with GW Agency to develop a 'conscious' filter for their webshop and by doing so aimed to increase the accessibility of sustainable fashion brands. Eco Fashion and Fair Fashion labels, but also certified organic clothing were selected to be easily found by the filter. The shared conviction that formed the basis of the collaboration was that more people will buy sustainable fashion, if it's easily accessible.
In addition to co-creating the 'conscious' filter, GW founder Holly Syrett committed to sharing knowledge about fashion and sustainability as a guest blogger on the website.