Adede


In collaboration with Masters of AwkwardGW Agency developed a brand identity from vision and values to the design and campaign photography for high-end shoe label Adede.

From African origin, the word 'Adede' means both grasshopper and balance. So we used those two elements as the base to create the logos, text and support elements.

The brand should transmit both elegance and sophistication but still look fresh and young.